If the front door represents the entry point to your company where prospects turn into customers, then the back door represents weaknesses in your business model that provide customers with reasons to look elsewhere.
What are your business' biggest pain points? Some pain points are obvious, like the issue keeping you up at night. Other pain points are smaller; you may not worry about them as much, but they still negatively affect your bottom line. Here are three ways we can help identify and find solutions for your company's pain points.
In a recent economics survey of small to medium-sized businesses by Oxford University, it was discovered that two-thirds of companies believe that technology is the key to transforming their business in order to "achieve longevity and sustainable growth." This survey reveals a lot about how businesses worldwide feel about technology. Does your business identify with any these trends?
One of the most controversial decisions from Microsoft was the removal of the Start button with the Windows 8 operating system. Many longtime Windows users refused to upgrade, while others cheered the more mobile friendly touch-based Metro interface. Where do you land on this hot issue? Are you a hardcore Start button enthusiast, or do you think the Metro interface is better?