If the front door represents the entry point to your company where prospects turn into customers, then the back door represents weaknesses in your business model that provide customers with reasons to look elsewhere.
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There’s a lot of comfort to be found in familiarity. It’s why so many of us cling to the way we’ve always done things. It’s the root of the old adage, “if it ain’t broke, don’t fix it.” In many contexts, this can be very good advice. One place it isn’t: your business’ technology.
Neglecting to improve the technology your business relies on can itself incur significant inherent costs that aren’t immediately apparent. Let’s explore them to truly appreciate the benefits of keeping your business’ tech up to date.
National Technologies Group
Client Technology Centre
Level 3, 50 York Street
Sydney
NSW 2000 Australia
Phone : +61295186000
Fax :
Email : ntgsales@ntg.com.au