E-mail and other forms of digital communication have revolutionized the way humans interact. Anybody old enough to remember life before e-mail (B.E.), can tell some great stories that include kooky characters like Mr. Stamp and Mrs. Envelope. E-mail has changed things; all of us use it every day, but how does it work?
Sales and marketing representatives have a common goal: to 'tie down' the next sale. Harvey Mackay, a six-time New York Times Bestselling author, suggests employing 'tie down' phrases to nudge customers into a sales decision. Tie downs are short questions like 'wouldn't you?' and 'shouldn't we?' Tie down questions have 'yes' or 'no' answers – with 'yes' being the ideal answer.
Anytime you take a step into the Internet, there's a pretty good chance that you are going to step in a fresh and steamy pile of spam. Spam can ruin your company's Internet footprint. Spam can also find its way into the depths of your website and stink up the whole place. It's especially embarrassing when you don't even know that you have spam on the bottom of your virtual shoe; here's how it got there.
The need to regularly upgrade computer hardware has changed in the past decade. For the longest time, it seemed like you could only get a few years out of a computer before it needed a replacement or a major upgrade in order to handle the newest software. Today, many new applications are designed to accommodate older computers. Why is this?
In part 1 of "A Blog about Blogging," we discussed how blogging is a valuable marketing resource. In part 2, we talked about how to setup your blog by determining your audience, your message, and your tone. In our final Blog about Blogging, we are going to get down to the good stuff and talk about writing!
